Iceland expertise, sold in Chinese.
Pro-Venture Travel Representation is a solo, senior-led practice. When you hire us, you get the person on this page — not a junior handed a handover doc.
The short version.
Nine years at Iceland Travel Plan working across product, sales, and marketing. I ran expos in Hong Kong and Mainland China, walked booths at ITB China, and spent enough hours in agent offices to know which questions get asked before the brochure comes out. Pro-Venture Travel Representation is what happens when that network stops belonging to one supplier.
Why this business, now.
Every Icelandic supplier I met in Asia had the same problem: they needed a real commercial presence in Greater China, but they couldn't justify a full local office. Agencies in the region charge for scale they don't need. A dedicated, senior representative on retainer is the missing middle — and it's what I do.
How we work.
- →Retainer-first. Monthly retainer with clear deliverables. No commission games, no incentive to over-promise.
- →Small book. A capped number of clients. If we take you on, you get real attention — not queue position.
- →Iceland core. Deep Iceland product knowledge, with flexibility to support the right Nordic or European partner when it fits.
- →Honest reads. If Greater China isn't right for your product yet, we'll tell you. Bad fits are bad business for both of us.
Greater China is where the next wave of Iceland travelers is coming from.
The Chinese market has enormous potential — especially in Hong Kong and Macau. Asia / China / Hong Kong Travel Expo is one of the strongest channels for driving real product sales volume, because the buyers who attend are actively looking for new products to sell.
We understand their needs, provide the level of service they expect, and promote your services directly to them. Based in Shenzhen and Hong Kong, Pro-Venture Travel Representation lets you invest a targeted budget and put a professional, senior-led team to work on your product on the ground.
— Levi Lewis Cheung, Founder