Three markets. One representation partner.
Hong Kong, Macau, and Mainland China each behave differently. We treat them differently — but sell your product consistently across all three.
Hong Kong
香港High-yield, English-fluent, well-traveled
The most sophisticated outbound travel buyer in the region. Hong Kong agents demand product depth, honest inventory, and fast responses. Ideal entry point for premium Icelandic product: luxury lodges, private guiding, Northern Lights charters.
- →~50 active trade buyers of Nordic product
- →Average outbound trip length: 10–14 nights
- →Repeat travelers — quality over novelty
Macau
澳門Smaller, tightly networked, high-spend
A compact but affluent market with a growing appetite for unusual bucket-list destinations. Icelandic product plays well against Macau's leisure-travel identity. We work Macau alongside Hong Kong — one trip covers both.
- →Concentrated buyer base — 10–15 key agents
- →High-spend, low-volume clientele
- →Casino corporate travel a niche opportunity
Mainland China
中国大陆Scale, complexity, and the future of Iceland arrivals
Tier-1 cities — Shanghai, Beijing, Guangzhou, Shenzhen — house the wholesalers and boutique agents driving the next wave of Icelandic arrivals. Requires WeChat presence, RMB pricing awareness, and patience with distribution structures unfamiliar to European suppliers.
- →Wholesale-led distribution, not direct-agent
- →WeChat & RedNote non-optional
- →Long sales cycle, high lifetime value
Sell all three, or start with one.
We'll tell you honestly which market fits your product first — even if that means you don't need us in the other two yet.
Ask which market to enter first →