Six ways we grow your book of business in Greater China.
Retained representation, project engagements, and everything in between. Every mandate is scoped to your commercial goals — not to a template.
Ready-to-run service packages.
Three focused entry points for Icelandic suppliers who want professional, on-the-ground representation in Greater China without building a local team.
Expo Promotion
A turnkey presence at Asia / China / Hong Kong Travel Expo and other Greater China trade events. We handle booth logistics, pre-scheduled buyer appointments, on-site interpretation, and structured lead follow-up after the event closes.
- →Booth staffing & buyer appointment setting
- →Bilingual interpretation and collateral
- →Post-event lead nurturing & reporting
Targeted Marketing Budget
Deploy a focused, measurable marketing spend aimed at Hong Kong, Macau, and Mainland China travel agents and wholesalers. WeChat campaigns, agent decks, roadshow materials, and trade media — all built around your Iceland product.
- →WeChat / RedNote B2B content strategy
- →Bilingual sales sheets & agent decks
- →Trade media and roadshow support
Ongoing Agent Support
Long-term support that keeps your product front-of-mind with Chinese-speaking agents. Training workshops, familiarization trip management, rate updates, and regular account check-ins that turn one-time introductions into repeat bookings.
- →Product training & certification workshops
- →FAM trip design & escorting
- →Monthly account updates & sales reporting
Sales Representation
We act as your permanent commercial presence in Hong Kong. That means face-to-face meetings with Tier 1 agents and wholesalers, quarterly account reviews, contract negotiation support, and a real pipeline you can measure — not a mailing list you hope reads its inbox.
- →Named account management
- →Contract & rate negotiation support
- →Monthly pipeline reporting
Trade Marketing
Icelandic product doesn't translate itself. We localize your collateral for the cultural expectations and buying habits of Chinese-speaking agents and their end clients — including WeChat, Little Red Book, and traditional trade press.
- →Bilingual agent decks & sales sheets
- →WeChat / RedNote content strategy
- →Trade press placements
Expo & Roadshow Presence
Nine years of running expos means we know how to make a booth actually work. Pre-scheduled appointments, translation, hospitality logistics, and — critically — the follow-through after everyone flies home.
- →ITB China, ITE Hong Kong, regional roadshows
- →Full booth logistics & staffing
- →Structured lead follow-up post-event
Agent Training & FAM Trips
The best marketing you can do for Iceland is put a Chinese-speaking agent on a black sand beach. We design, sell in, and manage familiarization trips and workshop programs that turn generalist agents into Iceland specialists.
- →FAM trip planning & escorting
- →Product certification workshops
- →Post-trip agent activation
Market Intelligence
Quarterly briefings on visa flow, competitive positioning, price sensitivity, and traveler sentiment across the Greater Bay Area and Mainland tier-1 cities. You decide with data instead of anecdote.
- →Quarterly market briefings
- →Competitive benchmarking
- →Booking pattern & seasonality reads
Fixer & Introductions
For suppliers not yet ready for a full retainer. Warm introductions to agents, wholesalers, and media in Greater China — plus cultural navigation for first meetings, tenders, and contract structures.
- →Targeted introductions
- →Meeting prep & interpretation
- →Cultural & contract advisory
Not sure which of these you need?
Most engagements start with a scoping call. No commitment, just an honest read on whether Greater China is the right next market for you.
Book a scoping call →